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Personas and archetypes.

Kata reads a single archetype word from how you actually train, eat and sleep. It helps the product understand its users in the aggregate, without ever touching your content.

Computed on your device

Your persona is derived locally from the last 14 days: how often you train, which sports show up, how consistent your protein and water are, and roughly how you sleep. From those traits Kata picks one of nine archetypes.

The nine archetypes

ArchetypeRoughly who it is
RoninHigh activity, strength focused, consistent eating: disciplined and self-directed.
PacerHigh activity with an endurance bias: running, cycling, rowing, swimming.
ChargerHigh activity across the board, intensity over routine.
BuilderModerate, steady activity with consistent eating and decent sleep: compounding gains.
ExplorerModerate activity spread across several different sports.
RiserModerate activity, building the habit up.
Night OwlActive, but running on short sleep.
Quiet KeeperSteady on the quiet fundamentals: consistent eating or strong hydration.
AwakenerJust starting the practice.

What actually leaves the device

Only a compact summary syncs, and only once a day at most: the archetype word, a few coarse traits (activity level, top sports, eating and hydration consistency, sleep pattern, your phase, and optionally gender), plus country and timezone inferred from your device. It cannot be traced back to any log, meal, chat or photo.

Why it exists

It lets us understand who Kata serves and build the right things next, at the level of abstraction a survey would give, not by reading anyone's data. Your logs and chats never leave your device. See Your data.